With the continuous improvement of national self-confidence and cultural self-confidence, China's cultural and creative industry, supported by China's 5000-year history and culture, has also grown rapidly. According to data from the National Bureau of Statistics in 2020, the added value of my country's cultural and creative industry has reached 66.09% in the past five years, and the potential market for cultural and creative industries will reach 10 trillion yuan in the next few years.

The cross-border, penetration, enhancement and integration of cultural and creative industries with clothing, food, housing, transportation, entertainment and other industries are accelerating the transformation and upgrading of various industries, and cultural creative and textiles rely on the relevance and popularity of natural advantages. , Has become the key for cultural and creative to enter thousands of households. When we focus on the cross-border integration of cultural and creative products, apparel brands, and cultural and creative IP, we will find that this cross-border is far more boundless than imagined.